Categories

Pages

Jason Alba’s Ladders Expose

Thanks to Jason Alba from JibberJobber for his detailed account of the Ladders Scam! Jason continues to make big contributions in the career management space. I recommend his blog to anyone looking for a jobor working with job seekers.

Click on the link for ‘JibberJobber’ on the left to check it out.

  • Share/Bookmark

Career Branding

In the world of free agency, marketing has become a key component to making a successful transition. Implicit in the marketing conversation is “career branding”. Transitioners must answer the question: “What is your career brand?”, which in laymen’s terms means: “What do you do?”, “What are your capabilities?”, or “What is your subject matter expertise?”.

If you don’t consider yourself a marketing or sales person, the prospect of marketing is probably not a welcome idea. Once you accept it, you will quickly discover that as consumers we are all marketing experts. The concept of clear, consistent branding is easy to understand, yet not always so easy to adopt. For one thing, your title or function may have one name at one company, but something completely different at another. You may find that the words you’ve been using to describe what you do are meaningless out in the world, so it may take some occupational research to figure out which brand title works best for you.

Some occupations lend themselves more easily to one label than others. For example, project managers and program managers generally tend to go by that title in most companies. This does not hold true for customer service or technical support reps, who might be labelled as “analysts”, “associates”, “managers”, “coordinators”, or “specialists”. Based on your research, you may come up with a variety of titles (O*Net online occupation information network is a great resource for this kind of information), and it is important to search on a variety of titles when searching for job postings. The same does not hold true for branding. It is important to choose a brand and stick with it in your resume, cover letters, LinkedIn profile, biography, business cards, etc. Once you apply for a position, then of course tailor and adapt your brand to fit the job description.

I often advise clients to focus on creating a “Professional Summary” section for their resume. This section has replaced the traditional Objective statement that used to be the standard. The emphasis has shifted from the target position to showcasing the capabilities and skills the candidate brings to the table. In addition, it is usual to to see 1 or 2 intro sentences, followed by bulleted highlights, in an effort to provide the reader with a quick yet comprehensive overview. In this way the Professional or Qualificiations Summary becomes the bedrock of career branding, which then becomes the guide when developing other marketing tools.

The greatest currency in the resume and interview are the accomplishment stories. Our successes are measured in terms of the results, and our ability to tell these stories effectively is one of the keys to career success. In marketing, product branding is a critical element in helping consumers make a buying decision. In career branding, a strong, clear, consistent brand will help employers make a decision to interview you. The rest is up to you!

  • Share/Bookmark

Mountain. Molehill.

We all have problems.

I recently learned about a guy who needed a few hundred dollars for something more than legitimate.

I thought about offering to chip in for $100, but instead I did nothing.  I felt bad about it all week, and the next time I was with my friends who also knew about this, I said “you know, this guy just needs a few hundred dollars.  I can’t do the whole thing, but I can put in $100.”

It feels so good to be at a point where I can do this for someone else.  I recognize that a few hundred dollars for this gentleman is a mountain – something that he simply can’t conquer.

For many, even in this economy, $100, or a few hundred dollars, is nothing more than a molehill.

What can you do for someone else today?  Here’s a non-monetary idea:

Reach out to someone you know who you haven’t talked to in a while, just to say hi, and that you wanted to see how they were doing.  This is pretty significant for someone who is lonely.

Here’s another non-monetary idea… as a job seeker I thought I had nothing to offer job seekers.  But I really had the thing they wanted and needed most:

Introduce one of your contacts to someone.  I didn’t have money, but I was networking into a lot of great people… doing an introduction between two people can be one of the greatest things you have to offer.  And you can do it today.

Want more ideas?  Three months ago I wrote “How To Help a Job Seeker.”  Still one of my favorite posts.

  • Share/Bookmark

Dealing With Job Search Depression

I’m in Austin today, heading to San Antonio for dinner tonight…

My Depression Clouds Everything post continues to get comments (342 comments when I wrote this)… it has taken on a life of its own, which is kind of depressing in itself (that it even gets any attention makes me sad).

I got an email a few weeks ago that said:

… BTW Depression is sinking in…

Sad. In my original depression post I don’t give solutions… so perhaps I can throw out some ideas here. I’m not qualified to give medical advice, but here are some Jason Alba ideas on combating depression in a job search:

  1. Move on from the job boards. Sure, get on job boards, but set up their agents and then just watch your inbox.  Don’t spend much time looking for openings where everyone else is.
  2. Set up a nice office. My office was in my bedroom. My bedroom was relatively dark.  How can this be healthy?  Now my JibberJobber office is in a nice dedicated room, with a nice big window.  First thing I do in the morning is to open the blinds and let as much sun in as I can.  I love looking at the sky – blue or gray or whatever… for me it’s so much healthier than my dark bedroom!
  3. Don’t watch TV. Especially the news. Most shows are, well, predictable.  My guilty pleasure is The Office… but I watch it on Friday morning on my computer… 21 minutes with hardly any commercials.  I’m not saying to not watch your favorite show, but don’t watch hours and hours and hours and… yeah, really.  Jobless people watch that much TV… especially while we’re depressed. Movies are okay, however!  Especially inspirational movies! Finally, the news?  NO.  OFF LIMITS.
  4. Get out of the house DAILY. You cannot maintain human sanity unless you are around other humans.  You don’t have to talk to them (heaven forbid), but I think it’s good to be around other humans.  Don’t like that?  Go outside and be one with nature, or sit on your patio and soak up the sun… just get a change of venue.
  5. Exercise DAILY. I barely moved for months, which was not good for my joints or back.  From bed to Lazy Boy (sp?) chair… my body went to pot, and I think I’m still paying the price for being so sedentary.  Want easy?  (a)  Figure out a one mile walking route and do it daily (it should take about 20 minutes).  (b) Do some pushups.  Even girl pushups count ;) (c) Do some crunches.  (d) Calf raises and/or squats.  Do this regularly.
  6. Write. I found writing very therapeutic.  Start a blog, or start a journal, or buy a ream of paper.  Use writing as a place to reflect on your life, where you want to go, etc.  Do visualization exercises.  It’s powerful.
  7. Read inspirational stuff. I cherish reading the autobiography of Hellen Keller, or Randy Pausch’s The Last Lecture.  These books helped ground me.  I love a good Grisham novel, and I LOVE to read Inc Magazine.  There are certain scriptures that really hit home.  Find something inspirational… and read it.  Read good, healthy stuff regularly.
  8. Volunteer. Volunteering is just plain good. I tried two places, got reject both times, and gave up.  I should have been more creative.  Find places where you can keep your skills sharp, or contribute to the good of humanity.
  9. HELP SOMEONE. Usually when they say “volunteer” in a job search I think about volunteering in a business setting.  Do that.  Beyond that, find someone who you can help in some way, big or small.  You can do it anonymously, or they can know, but when you HELP SOMEONE you feel so good!  So good!  Careful, you might become addicted to helping people!
  10. _________. What do you suggest?  The first nine are simply albaisms… share your -ism with us!

(since I’m not close to a computer the comments might not get through until I approve them (that is only true for people who have never commented before).

  • Share/Bookmark

Michael Port’s Newest Book: The Think Big Manifesto

I was on Michael Port’s Monday Teleconference a while back when we talked about LinkedIn or Facebook (can’t remember)… I had never heard of Michael Port before but was amazed at the number of emails I got from my friends congratulating me for being on his show.  He was a much bigger marketing celebrity than I ever guessed!

Michael is a really interesting person with a very loyal following… I’ve been watching him since then, trying to learn how he has created such a loyal following.  One of these days I’ll report on what I’ve learned from the master himself… for now, I want to share info on his latest book, which I have.  I haven’t finished it yet, so I’m going to copy and paste a message from Michael to you:

Hey, Michael here, calling on all you big thinkers. I’m talking about the biggest, brightest, forward-thinking, still dreaming, hard core intellectual thinking, down-to-earth realistic-being and even the most unconfessed, self-professed and secretive big thinkers (and, that pretty much covers everyone).

The think big revolution is in full swing. There’s no stopping it. Thousands of revolutionaries are coming together to collaborate, cooperate and combine forces to yes…  think bigger about who they are and what they offer the world.

The Think Big Manifesto

Thinking big is like a secret handshake, only there’s nothing secret about it. There’s no tips, tricks or mystery code to decipher.

Thinking big is about one person at a time experiencing his or her own personal empowerment against an existing, deficient (small thinking) system. It’s about being fully self-expressed in the face of all the forces that conspire to pacify your drive, your hunger to be the most you can be.

Be a part of history. Bring your big thoughts forward. Get your manifesto and road map to navigate these revolutionary times. The Think Big Manifesto is not just my manifesto, it’s our manifesto. It is the manifesto of everyone who is, who will and wants to think big.

Get your copy of The Think Big Manifesto.

Am I recommending this book?  I know some people won’t need it, because they are already big thinkers.  But too many people need to expand how they think (I think).  Just reading the first few pages of this book inspired me to think big, and now I think about how big (or little) I think daily.

Get the book.  Think big.  Change the world.

  • Share/Bookmark

My Schedule Next Week – Austin and San Antonio

Monday I fly to Texas, one of my favorite countries (I mean, states). Here’s my schedule (much lighter than usual):

Monday night I am presenting at The Big Tex Auditorium, The Commons Center, for the Launch Pad Job Club.  I love the LPJC and am behind their mission 1000%.  Free, but limited seating.  I’m guessing this event will reach capacity (300 people?).  I start at 7pm.

Tuesday morning I’m presenting at the Austin Right Management office.

Tuesday afternoon I’d love to have lunch with whoever wants to… what I had scheduled (a presentation) fell through, which is cool – let’s get together for lunch!  When and where?  I’d love to have a big ol’ Texas networking lunch!

Tuesday night I’m having a private dinner in San Antonio.

Wednesday through Thursday I’m at a conference in San Antonio.

Friday morning I’m presenting at the San Antonio Right Management office.

Friday afternoon I fly home, out of Austin.  Maybe lunch in Austin?

The week after that my fifth baby is coming!  Yippee!

  • Share/Bookmark

Personal Branding Winner: Joe Cockrell -> Joe PR Guy

I retired the Personal Branding Winner of the Month, but will award the You Get Award whenever I find someone who has a freaking awesome site/blog, etc.

Joe Cockrell’s website is one of THE BEST that I’ve seen in a long time.  Joe’s message is clear… how much clearer can it get?  He’s a PR guy.  He’s THE PR guy!

You know what was jump-off-the-screen awesome?  The design… Joe’s picture right there… you get to know the PERSON, not the website.  You start to make a personal connection.

My first impression (you have to see the entire website, not just this small part of it) includes:

I’m nice.

I’m competent.

You need to have me work for you.

I LOVE it.  Why doesn’t every professional have something like this?

Go see what Joe the PR Guy has done.  If I wanted a site like this I’d go get a bid from elance and probably pay less than $200 for it (only because I could tell the designer: “I want this, with these specific changes” (and then list the changes…)).

  • Share/Bookmark

JibberJobber’s Third Birthday is Coming Up – Ideas for Specials?

The week of May 11th – May 15th (probably including both weekends) we’ll be celebrating the third anniversary of JibberJobber.com.  I’ll never forget the night we went live, and the months leading up to it.  Seems so long ago!

Each year we have special offers and fun stuff that we do (ok, this year we’re going to introduce fun stuff!), and I have some ideas for this third anniversary… but I thought I’d throw it out to you: what do you think we could do for this third anniversary?

Note that we’ll grandfather the specials… for example, anyone who pays for an upgrade today will get the accompanying prizes that we offer then… I don’t want you to think you have to wait until next month to upgrade :p

So what are your ideas?  What special offers should we give?  Anything fun to do (as a community?)?

Do you have my LinkedIn for Job Seekers DVD yet?  You can get it here, or you can get it on Amazon here.

  • Share/Bookmark

The Banker Who Said No – Awesome Read

I saw a link to this quick “lunchtime read” from Alex Rudloff, creator of Emurse.com.  Emurse is a website I recommend to any professional looking to beef up their online presence… Alex just announced that AOL acquired Emurse - huge congrats!

Back to the article – it’s about Andy Beal, the guy who practically shut down his bank for four years because he didn’t like the lending that was happening.  He thought it was all bad, and he was going to wait it out until it got more reasonable.

What he thought would take six months took four years, and now he is in a very healthy position to capitalize on all of the vast mistakes from other lending institutions.

When I read this I thought “this is the American Dream! Go Andy!“  Not like he needs any encouragement from me… he’s a billionaire and I’ll never become one.

Here’s a profound quote from the article (more than 1/2 down):

He thinks the government is going to be “disappointed” by its various programs to revive lending….

“Banks are on a prayer mission that somehow prices will come back and they won’t have to face reality,” Beal says. And that reality, according to Beal, is going to get a lot worse. “Unemployment is going over 10%, commercial real estate hasn’t even begun collapsing and corporate credit defaults are just getting started,” he says. His prediction: depression, without bread lines this time, thanks to the government safety net, but with equal cost to society.

Wow.  Not that he’s a prophet or anything but he did figure out that not diving into the free profit from yesterday would keep him healthy today.

The outcome he predicts is bleak.  And we thought we were on the upswing.

Here’s a link to the article.

  • Share/Bookmark

Virtual Contacts 2 Real World Contacts?

I got this question on Twitter a couple of weeks ago:

Hello Jason, I am looking for an ans. hope you can help me.How do I translate ‘online’ connections into real world ones? thanks.

This is a great question, especially as we are encouraged to network online, and try and figure out if we want to connect on LinkedIn, or how we will accept Friends on Facebook, etc.  Here are some ideas:

  1. Email the person. This is super easy because it’s just a simple email… we all read email, we all write email. However, I get emails from people and can’t tell if it’s spam or form letters or real, genuine interest in me.  Be careful how you craft it – I don’t like anything too formal (looks like spam), and I trash stuff an email that is addressed to someone, but no my name (webmaster, sirs, etc. is not good enough).
  2. Ask the person to lunch. This is my favorite thing to do.  When I first started networking with bloggers in Utah I thought that they all knew one another, and that I was the outsider.  I quickly found out that very few of them had met face-to-face… sitting down for an hour or two, learning about them, and sharing time with them is a terrific way to start a relationship.
  3. Do them a favor. Perhaps introduce them to a network contact.  Or send them a book from Amazon.  Do something that shows them you are more than just someone trying to get more numbers in your network.  Don’t stalk, but be considerate and thoughtful.  I’m not good at this but have had the fortune of meeting a small handful of people who are amazing (Heather Gardner).
  4. Introduce them to someone in your network. This is free and so powerful.  Making connections between your contacts is an awesome thing to do for each person (including yourself).  You’ll be amazed at some of the connections you can make, and you will start to earn the confidence of individuals in your network.
  5. Follow-up, follow-up, follow-up! Harder to do as your network gets bigger, but so important.  Perhaps the single most important thing you can do to stay relevant to your contacts!  I hear JibberJobber is a great tool to help keep up with follow-up things.

What do you suggest to translate virtual contacts to real world contacts?

  • Share/Bookmark